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Writer's pictureAndrew Wood

Breaking the Cycle: A Wilderness Guide to Business Strategy

When I first moved to Maine 14 years ago, a friend handed me a wilderness survival guidebook. "You'll need this," they said. Little did I know, this book would not only prepare me for the dense forests of New England but also shape my approach as a management consultant for small businesses.


One chapter always stood out to me: the phenomenon of walking in circles when lost in the wilderness. It's a natural occurrence; without external markers, we unknowingly veer slightly to one side due to a dominant foot, leading us in a loop. This simple yet profound concept mirrors challenges faced in the business world.


In business, as in the wilderness, it's easy to fall into the trap of walking in circles. We often lean towards what's familiar or comfortable, inadvertently retracing our steps, and wondering why progress stalls. The key to breaking this cycle, both in the wild and in business, is external orientation.


For instance, in the wilderness, if you lose your bearings, the advice is to find two landmarks and align your path with them. This technique ensures you're moving in a straight line towards your goal. In business, these landmarks are your short-term and long-term objectives. By continually aligning your actions with these goals, you avoid the circular trap.


As a management consultant, I've seen many small business owners caught up in the day-to-day operations, losing sight of their broader goals. My role often involves helping them identify their 'landmarks' – be it expanding their customer base, improving their service, or innovating their product line – and realigning their strategies accordingly.


The wilderness survival guide taught me another vital lesson: regularly reassess your position. In the forest, this means checking if the landmarks are still in view and adjusting your course if necessary. In business, this translates to regularly reviewing your strategies and performance metrics. Are you moving closer to your goals, or have you veered off course?


My journey from a novice in the Maine wilderness to a seasoned management consultant has been a unique one. The lessons from that survival guidebook have been invaluable in helping business owners navigate their path to success. Remember, whether in the dense forests of Maine or the competitive business landscape, the key to not walking in circles is to set clear goals, regularly reassess your position, and adjust your course as needed.

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